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"I am delighted to recommend Dovetail Design Group. Dymocks retail has worked with Selena and the Dovetail team on many store designs over a number of years, and we have recently completed documentation of our Store Design Manual with their support. Our journey together began after we identified the need to reinvigorate our store design, whilst maintaining the heritage of a 138 year old brand, and working within the constraints of a predominately franchised group. Selena and her team are a delight to work with. They listen, take care to understand the business requirements and most importantly keep the end customer in mind at each step of the design process. 


From concept design, to documentation, to support within the build, and then throughout the review process, Dovetail adds value at each step. Their experience and advise is invaluable, and we are delighted to continue our long term partnership with this highly professional and creative business that operates with integrity at all times."

Steve Cox - CEO Dymocks

"Our company has worked with Dovetail Design, and in particular Selena and Kay for over 10 years now.  During my time I have always found that every interaction with their services has been a positive and professional one. The team at Dovetail have a very friendly and approachable demeanour, allowing for projects to be flexible, while also running smoothly, on budget and efficiently in every case. They are not only reliable to handle the task at hand, but also offer a unique, innovative perspective and approach to retail design. 


It is always a pleasure working with the Dovetail team and I recommend their services to any company seeking quality design services."


Matthieu Mercier- CEO, Lagardere Travel Retail, Pacific

“I have worked with Selena and her amazing team for over 15 years in my capacity as Managing Director of Alexander Interiors, carryout a variety of projects from Airport retail sites, to office fitouts and medical clinics. Her level of detailing and attention to detail is second to none and it is a pleasure working with such a professional company. The designs are always on trend and drawings are easy to interpret, which makes it easy to implement from a building perspective.  We have also worked on projects where budgetary issues have been challenging and have always been able to find outcomes that do not compromise the design while addressing the client’s needs. I would recommend Selena and her team to any of my clients.”

Craig Watkinson - Owner and Director, Alexander Interiors

"An inspiring and creative team - one that continually listens, curates and develops new ideas / concepts to meet and exceed the brief.
They offer alternatives and due to their scope of services and supplier relationships, in many cases assisted in problem solving for me and the broader project team to achieve an exceptional outcome.
Selena and her team are always a pleasure to work with, the experience is exciting, collaborative and most importantly fun - which has led to a long working relationship that i continually call on"


Karina Haynes - General Manager, Playon

"I am so glad I engaged Dovetail to help bring my vision for my home to life. I had plenty of ideas and Kay was able to take those, add to them and then put together various suggestions that she felt would work for me and for what I wanted for my home. The results are fabulous - better than I had imagined. It has been so helpful having someone assist with the process, to bounce ideas off and then turn them into practical, functional design changes."


Lulie Murray - Residential client

"Dovetail designs have a wide range of experience in the design industry. This is a company that listens to your simple or large ideas and enhance where necessary. Their attention to detail, their accuracy in design and follow up meetings are exceptional. We highly recommend Dovetail Designs and we absolutely love all the flare and finesse that they have delivered to our new kitchen."


Jacinta King - Residential client

"We used Dovetail Design to assist with the renovation of the entire bottom level of our house which involved a new kitchen, bathroom and updates to all our living areas. Selena and Kay’s experience and expertise in design were invaluable. They were extremely helpful assisting us to make key decision as well as providing us with wonderful ideas which added great design and practicality to the end result. Selena and Kay were always professional, helpful and responsive to any questions we had and navigated us through our moments of indecision when overwhelmed by all the options available and choices to be made. They minimised the stress involved in making decisions and I would definitely use them again when doing another project like this.."


Belinda Burne - Residential client

"I've worked with many, Interior Design Companies over the years, and I would rank Dovetail Design as one of the most professional companies with whom I've partnered with. Selena, Kay & the Dovetail team effectively challenged our lighting design thinking, helped us better analyse our lighting design performance and always ensured that our team keep the customer top of mind to drive fact-based strategic lighting designs & improve energy efficiencies. I would recommend Dovetail Design to any “Brand” that is making tough strategic decisions in how to grow their business."

Robert Orr – Sales Manger TREND Lighting Co P/L

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