About Us


Our Services

Put simply, we are a grounded team of creative thinkers who believe that the most successful outcomes are the result of true collaboration.

Our dedicated team has a diverse set of skills that enables us to produce compelling design solutions. We also work with other like-minded, experienced industry professionals to offer our clients the best possible results.

Above all, our work is based on partnerships with our clients and consultants. Throughout our process, we communicate closely to gain a deep understanding of every project, which enables us, as a team, to create something really special.

Residential Design



Layout Design

Selection of finishes and design details


Detailed plans and drawings

Coloured 3D views

Design review of existing plans / drawings

Finishes library available by appointment

We understand that the design process can be daunting and stressful and that sometimes clients just need someone to make sense of the priorities, extract their thoughts and ideas, and give them confidence in their choices.



Are you planning a new Kitchen, Bathroom, or complete home renovation?

You may have a builder but don’t know how to communicate your ideas or perhaps you just don’t know where to start and need help getting your project underway. 


Renovating can be a costly exercise and getting good design advice early on can save you in the long run. By translating your ideas our team will cut through the noise to give you a design vision that you will love. 

Our extensive finishes library and long-standing relationships with suppliers will give you access to the latest, available materials and finishes in one place.

Retail Interior Design



Interior Design

Concept Design

3d Rendering and Visualisation

Design Development

Construction Documentation

Tenancy Design Review

Creating an engaging retail store with impact is the key to providing a successful commercial outcome in today’s highly competitive retail market place.  We recognise that retailers need to reach out to their customers through experience and brand relevance to compete with or enhance online shopping.

At Dovetail Design Group we embrace these challenges and work with our clients to convert the conventional store visit into a memorable encounter that attracts and engages with its audience. We understand that store layouts need to be optimised and specifically designed to promote sales, consider customer approach, dwell times and the general operational duties of staff members.

We have a collaborative approach to the design process, working with our clients to ensure we fully understand their objectives. Our design team strive to create retail environments that are compelling and commercially viable by taking these objectives into consideration along with the needs and expectations of your customers and landlords.

Placemaking & Signage



Retail Signage

Corporate Signage

Way-finding Signage

Environmental Graphics





Placemaking is the broad term given to the process of designing and creating spaces where people want to be. It’s a people-oriented approach to design. The term is often used to describe the creation of public or urban spaces, but it can equally be applied to other destinations. The basic principle is to design an appealing and welcoming place for the local community. A place where their needs are met.

This area of design often includes signage and wayfinding which needs to be seamlessly integrated into the overall aesthetic to create a unified and cohesive environment.

Our talented graphic team can also create in-store communications, packaging, menus or uniforms, to further build an identity or brand personality, allowing your business to engage and resonate with your customers in a truly authentic way.


Our Team


Selena Atkinson, Director


With over 25 years experience working on interior design and graphic design projects in Australia and Internationally, Selena’s skills set allows her to create unique interior spaces and dynamic signage projects.


She understands that modern retailing is all about offering a “visitor experience” – with on-line shopping so prevalent it is no longer enough to simply display products for sale. Consumers are now the audience and the retail environment must do everything it can to provide a memorable and engaging experience.

Her design skills also cross over seamlessly into the residential market where Selena’s interpersonal skills allow her to understand and communicate ideas clearly whilst guiding clients through the often, complicated design and construction process.


Selena is a no-nonsense designer who blends passion with a healthy dose of commercial insight to ensure her client’s vision becomes a reality. 



Kay Nelson, Director


Kay is a talented interior designer who has the ability to apply her skills to any design project.


With 20 years of industry experience in Australia and the Asia Pacific region, Kay brings to Dovetail Design Group a breadth of experience across hospitality, retail and commercial design as well as brand identity and environmental graphics. 

Outside the commercial sector, Kay has a passion for residential interior design and styling having completed an extensive range of stunning residential projects.


Originally qualifying as a psychologist in the UK, Kay then moved to Sydney and gained an Advanced Diploma in Interior design at Enmore TAFE where she later taught for several years.


Kay believes that successful design is about putting ego aside and guiding clients to make the right decisions whilst respecting their goals and budgets.

Roseanne Gates, Senior Interior Designer

Rose is an experienced interior designer with over 10 years experience working primarily within the corporate and retail sectors.


Rose has previously worked on large scale corporate fit outs and environmental design projects, retail interior and graphic design projects both internationally and within Australia, as well as smaller retail and hospitality projects based in Sydney.




Josie Stevenson, Interior Designer

Graduating in 2014, Josie has a breadth of design experience. Josie relishes a creative brief and is highly skilled in selecting and combining suitable materials and finishes to realise the vision.


She is experienced in all areas of retail interior design process from conceptualising a new brand to detailed documentation. Josie is an open communicator and enjoys liaising and collaborating with

the client, shopfitter and other contractors to ensure the project is delivered successfully.



Yvonne Mowad, Interior Designer


Yvonne is a valued team player who combines her skills and natural dedication to assist in all areas of the design process including graphics & signage set up.

Yvonne loves to bring a new retail concept to life in well constructed 3d visualisations using our in-house technology. When not at work, Yvonne enjoys her other passion, creating delicious and beautifully decorated cakes for family and friends