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Commercial Retail Interior Design Services

Retail Interior Design



Interior Design

Concept Design

3d Rendering and Visualisation

Design Development

Construction Documentation

Tenancy Design Review

Creating an engaging retail store with impact is the key to providing a successful commercial outcome in today’s highly competitive retail market place.  We recognise that retailers need to reach out to their customers through experience and brand relevance to compete with or enhance online shopping.

At Dovetail Design Group we embrace these challenges and work with our clients to convert the conventional store visit into a memorable encounter that attracts and engages with its audience. We understand that store layouts need to be optimised and specifically designed to promote sales, consider customer approach, dwell times and the general operational duties of staff members.

We have a collaborative approach to the design process, working with our clients to ensure we fully understand their objectives. Our design team strive to create retail environments that are compelling and commercially viable by taking these objectives into consideration along with the needs and expectations of your customers and landlords.

Placemaking & Signage



Retail Signage

Corporate Signage

Way-finding Signage

Environmental Graphics





Placemaking is the broad term given to the process of designing and creating spaces where people want to be. It’s a people-oriented approach to design. The term is often used to describe the creation of public or urban spaces, but it can equally be applied to other destinations. The basic principle is to design an appealing and welcoming place for the local community. A place where their needs are met.

This area of design often includes signage and wayfinding which needs to be seamlessly integrated into the overall aesthetic to create a unified and cohesive environment.

Our talented graphic team can also create in-store communications, packaging, menus or uniforms, to further build an identity or brand personality, allowing your business to engage and resonate with your customers in a truly authentic way.

"I am delighted to recommend Dovetail Design Group. Dymocks retail has worked with Selena and the Dovetail team on many store designs over a number of years. Our journey together began after we identified the need to reinvigorate our store design, whilst maintaining the heritage of a 138 year old brand, and working within the constraints of a predominately franchised group. Selena and her team are a delight to work with. They listen, take care to understand the business requirements and most importantly keep the end customer in mind at each step of the design process. 


Their experience and advise is invaluable, and we are delighted to continue our long term partnership with this highly professional and creative business that operates with integrity at all times."


Steve Cox - CEO Dymocks

"Our company has worked with Dovetail Design, and in particular Selena and Kay for over 10 years now.  During my time I have always found that every interaction with their services has been a positive and professional one. The team at Dovetail have a very friendly and approachable demeanour, allowing for projects to be flexible, while also running smoothly, on budget and efficiently in every case. They are not only reliable to handle the task at hand, but also offer a unique, innovative perspective and approach to retail interior design services. 


It is always a pleasure working with the Dovetail team and I recommend their services to any company seeking quality design services."


Matthieu Mercier- CEO, Lagardere Travel Retail, Pacific

Our Services

Mood Boards

Concept Layouts

3d sketch views

Finishes & Materials Selection

Stakeholder  Presentations

Design Development

Contractor Liaison

Shop drawings review

Coloured elevations


Shop drawings review

Online consultations

Retail Interior Design Services

Wayfinding & environmental Graphics

Commercial Interior Design

Design Documentation